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JD.L

JD Sports Fashion plc

latest move
-5.72%
2026-09-24
6 sessions · 2026-08-20 → 2026-09-24 · avg 8.79% · largest 14.32%

JD Sports Fashion plc is a global omnichannel retailer specializing in sports fashion, footwear, outdoor gear, and branded athletic wear.

Price history

stitched from the price window carried by each report

Every session it moved

newest first
2026-09-24Bearish
-5.72%24 hours change

Shares fell as H1 like-for-like sales dropped and gross margins shrank, sparking market skepticism over full-year guidance.

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2026-09-23Bullish
+6.41%24 hours change

JD Sports reported H1 FY27 interim results that beat adjusted profit consensus and reaffirmed its full-year guidance.

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2026-09-22Bullish
+6.41%24 hours change

Shares surged on a Mexico franchise expansion deal, pre-earnings positioning ahead of an H1 profit beat, and UK retail sector gains.

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2026-08-24Neutral
+5.57%24 hours change

The stock surged 5.57% due to a technical rebound, corporate share buybacks, and maintained free cash flow guidance after a sell-off.

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2026-08-21Bearish
-14.32%24 hours change

JD Sports downgraded its FY27 profit target following a 3.1% decline in Q2 LFL sales and a 6.8% revenue drop in North America.

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2026-08-20Bullish
-14.32%24 hours change

The stock dropped after JD Sports issued a £50 million profit warning and reported a 3.1% decline in Q2 like-for-like sales.

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